ATR Catalog 2021 Redesign

Web Design, Tri-fold User Manual

For the 2021 catalog, my goal was to preserve the theme, coloring and feel of past catalogs for continuity. To keep the overall structure so many customers have grown used throughout the years.

With fresh formatting, font, direction, and dedicated areas for different categories of information, a new, much more modern design emerged, without losing the tradition that has made previous catalogs successful.

Below you will find the original, version, versus the latest.